Brand & Marketing

I turn ideas into action, build growth strategies, mentor creative teams, and direct campaigns that
reach more people.

A woman with long, dark brown curly hair sitting on a dark blue velvet sofa, wearing a yellow blouse, black leather skirt, and black high heels, smiling and looking to the side in a modern indoor setting.

Hi! I’m Rebecca.

OVERVIEW

I’m a brand and marketing strategist with over a decade of experience helping B2B, B2C, and D2C brands grow in ways that actually matter.

I’m passionate about building great creative teams, shaping bold brand identities, and launching products people connect with. I focus on product marketing, PR, and content strategy—and I love collaborating to bring smart ideas to life.

SPECIALITIES

  • Facilitate C-suite workshops using StoryBrand to align voice, values, and positioning; deliver full brand systems and messaging frameworks.

  • Define value props, build GTM plans, and lead segmentation-driven campaigns that scale pipeline and drive measurable revenue growth.

  • Develop content ecosystems and SEO calendars; craft press angles aligned to business goals; pitch media, publish releases, and amplify reach.

  • Build and mentor exceptional creative teams; cultivate a shared vision, elevate craft, and lead with systems that unlock standout work.

  • Build KPI dashboards and track CRM-driven performance; optimize segmentation, workflows, and multichannel ROI using GA4, Twilio, and Tableau.