REBECCA MORELAND

Summary

Sr. Director of Content Marketing & Brand Strategy with 10+ years leading creative teams in 360° brand marketing — including paid media, print, PR, video, and organic SEO/GEO/AEO content. Track record includes $1M+ ARR campaigns, 58–67% email open rates, and a 25% conversion lift through funnel optimization. Experience spans New York Times bestselling authors, influencer brands, and multimillion-dollar companies across SaaS, CPG, health and wellness, and e-commerce.

Professional Experience

Marketing and Business Development Consultant  |  Moreland Creative   February 2025 – Present

Consulting across B2B and B2C industries on brand strategy, creative direction, and growth marketing. Selected engagements:

• Managed full creative content strategy across paid ad creative, organic content, and email nurture sequences — averaging 4–5x ROAS

• Developed and executed SEO/AEO/GEO content strategies for clients looking to show up across both traditional search and AI-driven discovery

• Built and launched online courses for influencer clients, including curriculum development, copy, and go-to-market strategy

• Built AI agents for high-profile clients in the payment processing space

• Developed the go-to-market and launch strategy for a multimillion-dollar health brand’s app

• Led end-to-end creative and marketing strategy for a national conference, including all copy, banner design, flyers, and digital assets

• Executed a brand refresh for a regional HVAC company, delivering copy, mailers, and email sequences

• Conducted a full e-commerce audit for a multimillion-dollar men’s retail brand, identified and implemented six brand improvements — resulting in abandoned cart email open rates of 58–67%, click rates of 5–12%, and increased product page conversion

Head of Brand and Content Strategy  |  HungerRush   Sept 2023 – February 2025

Led brand, content, and creative strategy for a restaurant POS company, managing a team of writers and designers across content marketing, product messaging, and ad campaigns.

• Led creative strategy for multiple multi-channel campaigns, each generating $1M+ ARR

• Oversaw end-to-end creative across paid, organic, and email channels for a multimillion-dollar SaaS brand, driving an average 4–5x return on ad spend

• Drove a 150% increase in media presence through hands-on PR strategy and execution

• Developed an SEO-driven content strategy that grew blog traffic by 70%

• Ghostwrote The Restaurant Leader’s Playbook for CEO Bill Mitchell, former President of Dunkin’ International and Papa John’s International

• Built and implemented email segmentation and targeted nurture sequences using Segment-tracked behavior

• Served as creative director across testimonial videos and ad campaigns — overseeing copywriting, video production, and design

• Monitored campaign performance alongside the ads team using GA4 and SEMrush to optimize spend and improve ROAS

Chief Marketing Officer  |  F8 Well Centers   September 2022 – September 2023

Led marketing team for a multimillion-dollar healthcare company, driving revenue growth through full-funnel creative strategy, automation, and cross-functional alignment.

• Doubled company revenue from 2022 to 2023 through a high-impact growth strategy with cross-functional alignment and sales enablement support

• Oversaw creative strategy and production for Meta and TikTok ad campaigns, driving consistent pipeline growth across three practice locations

• Developed and deployed email/SMS automations using Twilio, Segment, and ActiveCampaign, achieving 35–48% open rates

• Designed audience segmentation workflows and dynamic lists to personalize communications across three healthcare practice locations

• Optimized the full conversion funnel — from ad creative to landing page to nurture sequence — to maximize lead quality and sales efficiency

• Ensured HIPAA-compliant messaging and coordinated with internal teams to align campaigns with regulatory standards

• Partnered with finance to align marketing strategy with FP&A goals and co-created a results tracking system

• Refined product offerings and clarified messaging to improve close rates on high-ticket services to 30% — well above industry average

Head of Brand and Marketing Strategy  |  Dr. Josh Axe Brands   2018 – 2021, 2022

Full-time role spanning multiple multimillion-dollar companies co-owned by New York Times bestselling author and influencer Dr. Josh Axe, including Leaders Media, The Health Institute, and UniQorn Coffee.

Leaders Media (Leaders.com)

• Led go-to-market strategy for launch — collaborating with CEO Dr. Josh Axe to hire and onboard team of developers, designers, writers, and social media managers

• Developed brand voice, identity, and market positioning from the ground up, ensuring consistency across all channels

• Executed a content strategy of 200+ SEO-optimized articles, driving sustained audience growth and engagement

• Managed designers and developers to execute creative direction for the website and logo

• Led the strategy and launch of the Leaders Course, including: Email sequences, Twilio SMS text campaigns, sales pages, pricing structure, and targeted ads

The Health Institute

• Served as head of creative and content strategy, setting the strategic direction and ensuring full alignment across the marketing and creative team

• Directed the launch of the online accredited Functional Nutrition Certification program, generating $1.5M in new business within the first two quarters

• Optimized the online course experience to improve student engagement and reduce churn, refining curriculum flow, messaging, and touch points throughout the learning journey

• Led a full rebrand including brand voice, identity, value proposition, and messaging hierarchy

• Built and deployed email sequences via Twilio and ActiveCampaign, achieving 38–47% open rates

• Directed and wrote creative for ad campaigns and product launches, leading a team of designers and marketers from concept through execution

UniQorn Coffee

• Led the brand launch of UniQorn Coffee, co-owned by New York Times bestselling author and Olympic gold medalist Shawn Johnson East and husband NFL player Andrew East — overseeing branding, R&D, offer and pricing, product design, and website development

• Designed the full customer journey and user experience — from first touchpoint through onboarding and retention — maintaining a membership churn rate of just 9%

• Created onboarding and sales email sequences achieving 35–52% open rates

• Achieved 5–7x ROI on LTV through multi-channel advertising

• Streamlined fulfillment through a 3PL partnership, cutting shipping times by 20%

• Guided cost-of-goods reduction of 15% to hit target margins without sacrificing quality

Director of Brand Marketing  |  Dave Asprey’s Bulletproof Media   2021

Led brand, creative, and go-to-market strategy for a high-profile CPG brand under wellness entrepreneur Dave Asprey.

• Led product branding and go-to-market strategy for Danger Coffee — a CPG brand by biohacking influencer Dave Asprey — directing a team of designers and marketers on logo, brand voice, and packaging

• Directed the rebranding and UX redesign of Truedark.com, increasing conversion rates by 25%

• Co-led R&D and product development and built pricing models and promotional strategies that matched market trends

• Managed digital marketing campaigns across email, social media, and paid ads, maintaining a cohesive brand story across all channels

Brand and Marketing Consultant  |  Rebecca Moreland LLC   2018 – 2021 (concurrent)

Consulted directly with healthcare and wellness CEOs and C-suite teams on brand strategy, growth marketing, and revenue-driving creative. Clients included Dr. Chelsea Axe, Ancient Nutrition, and Dr. Mark Stengler.

• Designed and executed full-funnel digital marketing campaigns, websites, and automated email/SMS workflows across healthcare, supplements, and wellness brands

• Led strategic workshops with C-suite to define brand voice, messaging, and go-to-market strategy

• Directed SEO/AEO/GEO content and editorial strategy for high-visibility web launches

• Developed and launched online courses and certification programs, including curriculum structure, copy, and promotional strategy

• Led livestream health events, webinars, and product launches generating 5–7x ROI on ad spend

• Built and deployed scalable CRM, content, and advertising systems to support long-term growth

Content Director  |  Elevate United Marketing Agency   September 2017 – May 2018

Led content and digital marketing strategy for a portfolio of B2B and B2C clients — including influencer brands — while serving on the agency’s leadership board.

• Managed and trained a team of 12, creating project management workflows and training guides

• Led content and campaign strategy for influencer clients, executing product launches, paid campaigns, and multi-channel marketing from concept through performance tracking

• Oversaw digital marketing strategies including Meta ads, email campaigns, and multi-touch product launches

• Served as the primary liaison between influencer clients and the creative team, ensuring strategy and brand voice stayed aligned throughout execution

Copywriter  |  EntreLeadership, Dave Ramsey   January 2015 – September 2017

Wrote high-converting sales copy and marketing campaigns for one of the most recognized personal finance and business brands in the country.

• Developed sales copy and email campaigns generating millions in revenue

• Streamlined product messaging and improved member engagement by 80%

• Collaborated with developers, UX teams, and designers to optimize SEO, website performance, and email segmentation

Martech & Skills

Tools: ActiveCampaign, Twilio, Twilio Segment, Tableau, Google Analytics, HubSpot, Salesforce, SEMrush, Klaviyo, Shopify, WordPress, ClickFunnels

Core Competencies: Product Marketing, Brand Development, Campaign Management, Email Marketing, Content Strategy, Brand Strategy, Marketing Leadership, Digital Campaigns, Cross-Functional Team Management, SEO, AEO/GEO (Answer Engine & Generative Engine Optimization)

Education & Certifications

B.A. Journalism & Mass Communication  |  University of Oklahoma

Certifications: DigitalMarketer™, Donald Miller StoryBrand™