PROFESSIONAL EXPERIENCE

Head of Brand and Content Strategy | HungerRush
Sept 2023 – Current

• Head of creative strategy for a multi-million dollar SaaS and POS company, where I manage a team of writers and designers to align content marketing, product messaging, and ad strategy with business goals.

• Lead strategy, creation, and implementation of email segmentation for targeted email sequences based on Segment-tracked behavior.

• Monitor email open rates, growth rates, 

• Direct creative production for ad campaigns, overseeing copywriting, video creation, and design.

• Developed an SEO-driven content strategy that increased blog traffic by 70%.

• Manage PR with a 150% increase in media presence from 2023-2024 

• Launched a multi-channel campaign generating $1M+ ARR through cross-functional collaboration.

• Utilize Google Analytics and CRM tools to monitor key performance indicators (KPIs), optimize marketing campaigns, and maximize return on investment (ROI).

Chief Marketing Officer | F8 Well Centers
Sept 2022 – Sept 2023

• Doubled company revenue from 2022 to 2023 by leading a 10-person marketing team and executing a high-impact growth strategy with cross-functional alignment and provided support in sales enablement. 

• Developed and deployed email/SMS automations using Twilio, Segment, and ActiveCampaign, achieving 35-48% open rates.

• Designed audience segmentation workflows and dynamic lists to personalize communications across three healthcare practice locations.

• Ensured HIPAA-compliant messaging and coordinated with internal teams to align campaigns with regulatory standards.

• Partnered with finance to align marketing strategy with FP&A goals, co-created a reporting system and tracked results.

• Refined product offerings for a stronger value proposition and clarified messaging to increase leads and close rates.
  

Director of Brand and Marketing Strategy | Dr. Josh Axe Brands
2018 – 2021, 2022

Full-time role spanning multiple multi-million dollar companies under shared ownership, including: Leaders Media, UniQorn Coffee, and The Health Institute.

Leaders Media (Leaders.com)

• Led go-to-market strategy for launch–collaborating with CEO Dr. Josh Axe to hire and onboard a cross-functional team of seven (developers, designers, writers, and social media managers)

• Researching competitive positioning and developing a strong value proposition.

• Developed the brand voice, identity, and market positioning for Leaders Media, ensuring consistency across all marketing channels.

• Led a team of graphic designers and developers in creative direction to create the website and logo, ensuring the brand’s visual identity was aligned with its mission and audience.

• Directed brand vision, positioning, and execution across all marketing efforts.
  Developed and executed a content strategy, including 200+ SEO-optimized articles, driving audience growth and engagement.

• Led the strategy and launch of the Leaders Course, including: Email sequences, Twilio SMS text campaigns, sales pages, pricing structure, and targeted ads.
  

The Health Institute

• Directed the launch of the Functional Nutrition Certification program, generating $500K in sales within three months and projecting $1.5M in three quarters.

• Developed the brand voice, identity, value proposition, and messaging hierarchy for The Health Institute–leading the rebrand efforts alongside design and marketing teams.

• Collaborated with the CEO to hire and onboard a creative team, including designers and marketers, to execute the rebrand.

• Created and implemented email sequences using Twilio and ActiveCampaign and with 38-47% open rates–driving lead engagement and retention.

• Worked closely with graphic designers and developers to create a cohesive website and branding materials.

• Managed creative direction for ad campaigns and product launches, ensuring alignment with the brand’s core values.
  

UniQorn Coffee

• Led the influencer marketing launch of a coffee subscription for influencers Shawn Johnson East and Andrew East, managing branding, product research, product packaging design, and website design and development.

• Developed the go-to-market strategy, brand identity and voice–ensuring alignment with the target audience.

• Led email marketing strategy and built a CRM-based customer tracking system. Crafted onboarding and sales email sequences achieving 35-52% open rates.

• Assisted the CEO in hiring and onboarding the creative team, including graphic designers and marketing specialists.

• Led graphic designers and developers to create the logo and website, ensuring strong visual appeal and user experience.

• Directed a team to streamline fulfillment with a 3PL, cutting shipping times by 20% and improving scalability.

• Achieved 5-7x ROI on LTV through multi-channel advertising and maintained a low membership churn at 9%.

• Provided guidance on lowering costs of goods by 15% to meet desired profit margins and quality

• Created case studies, QBRs, and advised on data-driven marketing best practices and sales analysis

Director of Brand Marketing | Dave Asprey’s Bulletproof Media
2021

• Led product branding and go-to-market strategies for a CPG coffee line, managing a team of designers and marketers to create a cohesive logo, brand voice, and packaging that increased customer engagement and sales.

• Directed the rebranding and UX redesign of Truedark.com, improving user experience and increasing conversion rates by 25%.

• Co-led R&D and product development, designed pricing models and promotional strategies to align with market trends.

• Managed digital marketing campaigns across email, social media, and digital ads, ensuring consistent communication of product benefits and a cohesive brand story.

Rebecca Moreland LLC
Clients included Dr. Chelsea Axe, Ancient Nutrition, and Dr. Mark Stengler
2017 – 2021

• Advised healthcare CEOs and C-suite teams on brand strategy, customer journey design, high-converting email and text sequences, customer data tracking, and scalable growth marketing.

• Led strategic workshops with C-suite to define brand voice, positioning, and messaging frameworks.

• Designed and executed full-funnel digital marketing campaigns, websites, and automated email/SMS workflows for healthcare, supplements, and wellness brands.

• Directed content, SEO, and editorial strategy for high-visibility web launches.

• Led livestream health events, webinars, and product launches generating 5-7x ROI on ad spend.

• Delivered scalable marketing systems across CRM, content, and advertising channels.

Content Director I Elevate United Marketing Agency
September 2017 – May 2018 

• Managed and trained a team of 12, served on the leadership board, and created project management workflow processes and training guides.

• Managed digital marketing strategies for B2B and B2C clients, including Meta ads, email campaigns, and multi-touch product launches from concept to performance tracking.

• Acted as the liaison between clients and the creative team.

Copywriter I EntreLeadership, Dave Ramsey
January 2015 – September 2017

• Collaborated with developers, UX teams, and designers to optimize SEO, website performance, email segmentation and sequences, and drive higher sales conversions.

• Developed sales copy and email campaigns generating millions in revenue.

• Streamlined product messaging and improved member engagement by 80%.

MARTECH & SKILLS
Tools: ActiveCampaign, Twilio, Twilio Segment, Tableau, Google Analytics, HubSpot, Salesforce, SEMrush, Klaviyo, Shopify, WordPress, ClickFunnels
Core Competencies: Product Marketing, Brand Development, Campaign Management, Email Marketing, Content Strategy, Brand Strategy, Marketing Leadership, Digital Campaigns, Cross-Functional Team Management

EDUCATION & CERTIFICATIONS
B.A. Journalism & Mass Communication, University of Oklahoma
Certifications: DigitalMarketer™, Donald Miller StoryBrand™